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Search Results for Author 'Peres, Renana':
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Is New Product Exclusivity Always a Good Idea?
Idea posted: February 2014
Institutions: Hebrew University of Jerusalem The Wharton School of the University of Pennsylvania
Authors:
In 1995, Japanese telecommunications giant NTT agreed to distribute a new product featuring new technology, but rejected the offer of exclusivity to the Japanese market. Going against the conventional wisdom…
READ MORE PIN TO MY IDEAS Idea #312
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